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RIP, MacBook Ultra?

Last week, Apple invited some content creators to an experience in Los Angeles this Wednesday, and the "Pro and tell" tagline on the invitation likely means that the rumored 14-inch and 16-inch MacBook models with touchscreens will stick with MacBook Pro branding instead of the once-rumored "MacBook Ultra" name.

M5 MacBook Pro
Apple is expected to announce these new MacBook Pro models tomorrow, with rumored features including a touch-enabled OLED display with thinner bezels, a Dynamic Island instead of a notch, M5 Pro and M5 Max chips, and a lighter and slightly thinner design.

Apple's Los Angeles experience begins at 10 a.m. Pacific Time tomorrow, with guests expected to receive hands-on time with not only the touchscreen MacBook Pro models, but also the new iPad mini, iMac, and base 14-inch MacBook Pro announced this week.

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M5 MacBook Pro

RIP, MacBook Ultra

Monday October 19, 2026 9:37 am PDT by
Apple today sent out invites for an experience in Los Angeles on Wednesday, October 28, and the "Pro and tell" tagline on the invitation likely means that the rumored MacBook models with touch-enabled OLED displays will stick with MacBook Pro branding instead of the once-rumored "MacBook Ultra" name. The long-rumored "iPhone Ultra" ended up being named iPhone Duo, so speculation that Apple...
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